The Blonde Mystique

The juvenile notion of linking hair color to alleged personality trends is the subject of filmmaker Sally Aitken's tiresome been-there-done-that Canadian documentary, which examines one of the most irritating questions ever posed: namely, do blondes have more fun? It's not likely that anyone (blonde, brunette, redhead, or bald) will have much fun watching this connect-the-dots production covering painfully obvious territory in the most quotidian manner imaginable. The gimmick here is having a trio of young women—two blondes and a brunette—change their hair color to see how the other side lives, but the examples used here (pick-ups in nightclubs, getting assistance for roadside automobile breakdowns) seem only to reinforce a negative image of women as being in constant need of male assistance and support. Although the film has more credibility and insight when it explores the multibillion-dollar business that plays up the alleged mystique by convincing non-blondes to hit the peroxide bottle, The Blonde Mystique is neither mystifying nor insightful, overall. Not a necessary purchase. Aud: C, P. (P. Hall)