The 'hinge' of business transactions, the "negotiation" is broken down into its component parts and examined by Thomas L. Brown, Ph.D. Focusing on the areas of content, style, and process in the negotiation, Dr. Brown mixes one part common sense to three parts jargon for the better part of an hour to inform viewers that negotiating is a two-way street, and successful negotiation comes of remembering to look both ways before you cross [our analogy]. Instead Dr. Brown asks you to "issue think", "dual think", and "trans think" (that is "transform think", meaning be prepared to adapt to the changing situation in a negotiation). Still, there is a measurable void in the area of popular-priced business tapes, and many patrons may well feel at home with the gobbledygook which litters this lecture. Recommended, where there are strong business collections. (Available from: Soundleader Inc., 6351 Yarrow Dr.-Suite E, Carlsbad, CA 92008).
Beyond Yes: Strategic Negotiation Simplified
(1986)/Business/60 min./$49.95 /Soundleader Inc./home video rights only. Vol. 2, Issue 3
Beyond Yes: Strategic Negotiation Simplified
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