Economics in Our Age: Supply & Demand

Revenue! Profit motive! Opportunity cost! Believe it or not, these terms that sometimes elude even adults will be no sweat for the budding little capitalists in your classroom thanks to this informative series. Supply & Demand (the second of three titles on basic economic principles, made in conformance with national curriculum guidelines) features the very accessible format of a "Special News Report," in which a kid reporter shows how the economy works using kid-specific business ventures as examples. Here, a summertime lemonade stand is used to demonstrate the laws of supply and demand, show how the marketplace responds, and point out how consumer choices drive the process. Every new term is explained and highlighted, examples of each new concept are acted out, and the accompanying guide and curriculum, which encourages students to apply critical thinking to their own situations, also includes Internet resources. Recommended. The other two titles in the series (series price: $169.95) are: Goods & Services and Factors of Production and Economic Systems. Aud: E, I, J. (E. Gieschen)