Evaluating Business Performance: Small Business Case Studies

Aimed at small business owners, Evaluating Business Performance illustrates how regularly evaluating an organization's performance will help to maximize efficiency and lead to better decision-making, both of which will help companies succeed in the long run. It's not enough just to have a hazy idea about whether the business is simply in the red or the black—owners need to understand the complex relationships between various financial indicators, know how to manage inventory, and be able to keep close track of debtors and creditors. In this solid program, owners of three real-world small businesses talk about profitability, liquidity, efficiency, and stability, along the way demystifying financial acronyms, explaining basic accounting equations, and offering practical advice. Recommended. Aud: C, P. (E. Gieschen)