Face It: Using Your Face to Sell Your Message

Here's the pitch: If you smile, people will like you more than if you frown or have a neutral face. Now, there's stunning news. According to communications consultant Arch Lustberg, “likeability is the key to winning” over an audience. In this brief program, Lustberg, who is a very effective presenter, illustrates his main points with footage of George W. Bush and Al Gore during the presidential debates (neither man smiled much and, thus, neither really won over the electorate). Ultimately, however, $75 is a bit steep for a 15-minute tape that tells you to smile, and libraries would be much better served by the more comprehensive Perfecting Presentations (VL-1/93), in which Lustberg covers the same ground as he does here and much more. Optional. Aud: C, P. (S. Fisher)