Helene Liatsos dropped out of the corporate world to become her own boss; today, many others are joining the ranks of the self-employed, due to the severe economic downturn and shrinking job market. In How to Start and Operate Your Own Home-Based Business, Liatsos presents a down-to-earth seminar for new entrepreneurs (mixed with cutaways of Liatsos expanding on various points, as well as interviews with small business owners). Beginning with what it takes to be an entrepreneur, Liatsos describes some of the potential hardships encountered along the way. Moving from the philosophical to the practical, she outlines the various steps involved in starting a small business, including choosing a name that makes sense (and money), necessary legal considerations (such as licensing and permits), business taxes and deductions, creating a professional image, and networking. Liatsos also devotes a fair amount of time to effective marketing, sharing her own strategies for success. Sure to be popular, this comprehensive, easy-to-follow primer is recommended. Aud: C, P. (C. Block)
How to Start and Operate Your Own Home-Based Business
(2007) 130 min. DVD: $39.99. Home Office Management Experts (dist. by Midwest Tape). Volume 24, Issue 4
How to Start and Operate Your Own Home-Based Business
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