The opening volume in a series presented by the entrepreneurial magazine Inc., this guidance title essentially offers advice and motivational sound bytes from working CEOs, aimed at those who aspire to start their own businesses. The impressive parade of speakers hail from various industries: Robert L. Johnson, co-founder of BET; Chris MacAskill, of SmugMug; Lexy Funk of Brooklyn Industries; Warren Brown of CakeLove; Seth Goldman of Honest Tea; and Michael Powell, owner of Powell's Books. The interviewees talk about the importance of a business plan that includes an "exit strategy” if things go wrong, as well as the necessity of having a clearly articulated brand profile, market demographic, and image. Extras include DVD-ROM-accessible “support materials" that are essentially reprints of Inc. Magazine articles on business-plan creation and brainstorming a business premise. Also available in the series are Start-Up: Part 2 and Start-up: Part 3. Eschewing highly technical or legalese jargon, this is a solid title for general business-oriented collections. Recommended. Aud: C, P. (C. Cassady)
Inc. Magazine Business Advisor Series: Start-Up, Part 1
(2015) 30 min. DVD: $175. DRA. Film Ideas. PPR. ISBN: 978-1-60572-960-2. Volume 30, Issue 6
Inc. Magazine Business Advisor Series: Start-Up, Part 1
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