The Power Of Professionalism

If you ignore the occasionally ridiculous statistics trotted out in this program (our "listening efficiency" is only 25%--according to a recent study conducted in 1957; actual words only account for 7% of the meaning in verbal communication; etc.), writer/host Susan Morem's guide to professionalism is a basically sound rehash of simple business etiquette, dress, and grooming. Using the acronym "IMAGE," Morem and actors offer suggestions and demonstrate the importance of making a good first impression, conducting oneself well physically (handshakes, etc.), maintaining a good attitude, proper grooming, and being aware of business etiquette in different situations (on the phone, dining with associates/clients, making conversation, etc.). While there's nothing here that any seminar-overloaded management level employee hasn't heard umpty-ump times, The Power of Professionalism is very nicely produced, and--with the exception of some pointless statistics--well arranged. As you're already aware, business common sense carries a high price tag on video these days, so this entry is more reasonably priced than most. An optional purchase. (Note: the workbook/guidebook included with the program was not seen.) (Available from: Premier Presentations, Inc., 8800 Highway Seven, Suite 315, Minneapolis, MN 55426; (612) 935-3446.)