Naturally Successful

A new breed of entrepreneurs are proving that green capitalism—combining profit motive with social and environmental consciousness—is a viable business approach in the 21st century. Naturally Successful features interviews with small business owners, consultants, educators, and authors whose passions have driven them toward creating and/or promoting businesses that subscribe to a wide range of governing values such as environmentalism, sustainability, and social responsibility. Instead of trying to change the world through volunteerism or running for political office, the subjects here have chosen the path of the marketplace, and a growing number of consumers are supporting these ventures with their pocketbooks (when you see organic food products at your local Wal-Mart, it's a sign that going green leads to cash green). An inspirational look at adopting a values-oriented business model, this program will offer encouragement to forward-thinking budding entrepreneurs. Recommended. Aud: H, C, P. (C. Block)