In its heyday, "The Wish Book" (a.k.a. the Sears-Roebuck catalog) weighed 6 lbs., ran 1,500 pages, listed 100,000 products, and was sent to 20 million Americans, many of whom were farm families linked to the wider world only by railroad and mail order. This fascinating entry in PBS's acclaimed The American Experience series tells the story of the founder, Richard Warren Sears, and the amazing empire he built from 1893 until he retired in 1908 at the age of 44, worth a cool 17 million dollars. Highly recommended. Aud: J, H, C, P. (R. Pitman)
Mr. Sears' Catalogue
(60 min., $19.95) Vol. 12, Issue 1
Mr. Sears' Catalogue
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