Similar to The Greening Business (VL-7/95), Greenplans examines what countries and industries around the world are doing to deter ecological disaster before it strikes. In-depth, non-Pollyanna descriptions are given of conservation measures in Holland and New Zealand, focusing on the roles of government regulation (there's very little) and corporate cooperation (there's quite a lot). Impossible? Not when citizens are willing to pay a little more for a higher quality of life for themselves and their unborn grandchildren. By paying $100 extra for a new car, consumers can make sure the car is recycled at the end of its life. This is just one of many featured examples of practices and mindsets that can turn the tide of overconsumption. Fortunately, the video's tone is guardedly optimistic, but brave enough to ask: how is litigation-addicted, politically hermetic U.S.A. going to go green? Town by town, say green activists. The breakthrough will come when politicians and CEOs learn that their commercial futures are based on sustainable management of resources. Cleanly produced (and made of recycled plastic), this video helps viewers consider a major paradigm shift. A good bet for general collections. (A. Laker)
Greenplans
(1995) 28 min. $95. KCTS (dist. by The Video Project). PPR. Color cover. Vol. 10, Issue 5
Greenplans
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