The Best of Florida in 60 Minutes

"Be a friendly Floridian, put on a Sunshine Grin..." the Florida Tourist Board used to say in ads run during the 1960s that showed a map of the state wearing sunglasses and sporting a big grin at Tampa Bay. They urged Floridians to be welcoming, but now it seems they're the ones sticking prospective tourists with $20 promotional videos of the state. Even at $19.95, this tape, "a licensed product of Visit Florida," seems awfully steep considering that nearly all the footage from the theme parks is canned promotional material, as are the shots of the major motel chains, and the NASA stuff is government property. The tour starts in the Orlando area, goes to Cape Canaveral, north to Daytona and St. Augustine, west to the Suwannee River, south to Tampa Bay, across Alligator Alley to Miami, and down to the Keys. Optional fare for libraries in the eastern snowbelt. Aud: P. (R. Reagan)