Craft-Making For Profit: 12-Steps To Success

Barbara Papp advises against trying to sell jewelry in a farming community. Chuck and Karen Deladurantaye invented a card hanger to supplement their struggling Christmas card business--and now sell more hangers than cards. Pat Alzady exhorts home crafters to watch for sales at the local craft shops and "never pay retail". Interviewer Ann-Marie Burtell talks with a half-dozen craft entrepreneurs about getting into the business, the best places to sell their wares, and the obstacles that were overcome on the way to success. Although fairly low-budget, with some background audio hum, Craft-Making for Profit benefits from Burtell's enthusiastic interviewing and the straight-up answers from the professionals. Viewers will learn about selling on consignment, working trade shows, tips on marketing, and more. a brochure included with the tape lists relevant trade shows, books and publications, and organizations for further information. Ordinarily, we would be reluctant to recommend a tape with substandard production values; however, in this case, you might want to weigh the pluses of the popularity of craftmaking and the fact that there's a lot of good information passed on here. An optional purchase. (R. Pitman)