Can business thrive on the bustling (and confusing) byways of the Internet? You betcha, say the interviewees--business owners, consultants, and Microsoft representatives--in this informative guide to opening a "storefront" in cyberspace. Interviewees, including National Video Profile's Ralph Palmen, counsel viewers on the dos and don'ts of selling on the Internet, offer advice on creating an effective homepage for the World Wide Web, point out the greatly reduced overhead in marketing your product online, and provide general tips on getting started. While the topics are not covered in great detail (this is an introduction, not a step-by-step guide), viewers will get a feel for whether their business could profit from setting up shop on the Internet. Recommended. (R. Pitman)
The Internet
(1995) 45 min. $49.95. National Video Profiles (dist. by Wehman Video). PPR. Color cover. ISBN: 1887119-05-1. Vol. 10, Issue 6
The Internet
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