Is it in his kiss? Heck, no. If you want to know why we love him so, it's in his advertisement. If "location, location, location" is the first rule of real estate, "create an effective advertisement" is the first rule of making your customers aware of your products and/or services. Lynne Meena's The Power of Newsprint, Vol. 1 offers 100 examples of excellent display ads. Grouped into 11 "concept" areas such as "Fill That Space," "Get Physical," and "Type Talks," the eye-catching advertisements profiled here will spur business owners and even community service providers (such as libraries) to create their own winning ads through smart manipulation of space, copy, and graphics. Most of the examples covered in the video are also included in the accompanying newspaper (5 free copies are provided with the video). While I'm not convinced that the video format adds much more, I am sure that small business owners will appreciate the wealth of ideas presented in the program. Recommended for libraries with larger business collections. (R. Pitman)
The Power Of Newsprint, Vol. 1
(1994) 38 min. $85 (example newspapers included). Lynne Meena & Co. PPR. Color cover. Vol. 10, Issue 3
The Power Of Newsprint, Vol. 1
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